There is only one “WHY” I blog, and that is to inform and hopefully offer some inspiration to those who aspire to live to their potential and life purpose.

The WHY in life is so important when it comes to success.  Without the WHY for TriVita there would have been many opportunities to find other things to do.  Making money is not a why but a reciprocal response to successfully doing the “WHY.”  In most every case where you find legal money flowing in unusual quantity, you will find a great product or service. For example, with Apple, Google and GoPro, it is the product or service that drives both revenue and capital.

The WHY is a driver of everything we create of value as it is fundamental to the development of the world we human beings live in.  If not, then caves and stones would still be our primary resources for survival.  The closer you can emotionally connect to your WHY, the more success and fulfillment you will enjoy in life, especially when the challenges and adversity appear—and they will—over a lifetime of achievement.

Below is a picture that so appropriately depicts most people’s view of success; they often only see the proverbial tip of the iceberg.

Iceberg pictureHidden below the water are the things that really happen before quality products and services are brought to market and deemed a success. You may get cut on the sharp edges of risk, barely stay afloat in the murky waters of failure, and have trouble seeing an end to the hours of hard work and sacrifice. But alongside those things…focus, goals, persistence. Your WHY. You must know it, embrace it, and keep it in sight. It will help give you the willingness to persist—and to ultimately succeed.

As we in North America celebrate our days of freedom with July 4th in the US and July 1 Canada Day, may freedom ring and may God rein!  Enjoy your summer holidays and be grateful for those who have given the supreme sacrifice of their lives that we may enjoy the benefits of FREEDOM!!



No matter your age or season in life, there is always the possibility of something BIG happening in your life. Sometimes that something BIG may appear almost impossibly good but there are also times when a very serious BIG may have a negative impact in your life. That is what BIG offers!! There are really only two ways to look at what is BIG in our lives: If I succeed, what are the rewards and if I fail, what are the consequences. Sometimes we cannot choose what is BIG in our lives—it just happens—but most of the time we can choose what is BIG in our lives. Here is what I also realize: living with BIG in our lives can bring out the best of our character and potential.

Fifteen years ago the launching of TriVita as a wellness company to help people experience greater wellness was BIG in my life and the lives of many others. It has at times been most challenging to push forward as change is happening all around us. We must change and overcome adversity, because the BIG is important! But what has not changed and is BIG at TriVita, is the fact that many people are experiencing greater wellness!! This is our anniversary month of 15 years and I want to thank everyone who has participated in making TriVita a success. A special thanks to all of our Members who buy our products and share their life stories with us.

Today the challenge of BIG is even BIGGER! How can we engage more with our customers, and be of greater service with wellness information and new products that contribute to wellness? Now, that is big!

If you are not living with something BIG you have the opportunity to choose something BIG for your life. Sometimes we get bogged down and life seems as if it were a rut. We have all heard that the only difference between a rut and a grave is that the grave has dirt at both ends. When you choose to live with a BIG in your life, and focus on the hope and possibility of the rewards of success, you will find renewed energy, focus and clarity.

No matter what is BIG in your life, the “what ifs” are always there. It is amazing how easy it is to allow self-talk to go negative with the “what ifs.” What if I fail, what if I lose, what if it doesn’t work out. But living with anything BIG in our lives should always carry the question of “what if” I succeed, “what if” it works out, “what if” I make a difference with my life in helping others?

I would like to hope that if you drink a nutritious Leanology Shake and feed a child a vitamin-fortified meal it could be a BIG in your life. When my wife Susan and I were in Africa looking into the eyes of those children and seeing hope and possibilities, it seemed very BIG to us and we felt it could be BIG with others. When we traveled with JAM founders Peter and Ann Pretorius, and saw the sacrifice of their lives to help the poor and malnourished children and families all over central and southern Africa, we knew what was BIG in their lives. What if you could share with others this wellness concept of “drink a shake and feed a child,” and buddy up in a wellness weight loss journey…could that be BIG in your life?

What if you could build an organization of passionate people with something BIG in their lives to share with others like the Leanology and Leanforward program? Well there are some BIG things happening today and I applaud the efforts of each of you in your vision and efforts to make them possible. It is always worth the effort in sacrifice and commitment to deal with the BIG in our lives. If you have not listened to the Admiral McRaven commencement speech of 2014 at University of Texas, I would encourage you to search it on the web. It will be one of the most inspirational 19 minutes you will spend in your lifetime. You just have to see it!!

If you are an Independent TriVita Business Owner, you will especially want to read this blog.

We live in a fast-changing world where visionaries promote a future others cannot see; however, these changes also create opportunities for “doom and gloomers” to promote their negative visions, as they cannot see the opportunities change brings but only the insecurity of what they are leaving behind. It is why the same stock market has buyers and sellers. Some see visions of bulls charging ahead while others see bears roaring and mauling.

What I can promise you is this: today’s world offers us unlimited possibilities if we are willing to change and charge ahead with the opportunities offered to us. With that in mind, TriVita has focused on the weight management opportunity. This market is creating incredible opportunities for those who are visionaries and see the bull charging ahead in these changing times.

You will notice that I did not say “weight loss.” That was intentional; weight management offers a significantly larger marketplace, as people spend more time in life managing weight than losing weight. Weight management programs engage people of all ages, with a variety of different goals, whether to add lean muscle, lose unwanted fat, maintain weight, etc. People are beginning to realize the dangers of excessive weight and the exceedingly greater quality of life opportunities that come with good weight management. A significant trend is developing, , people are seeking out low-calorie, nutritionally dense foods to replace the calorie-dense, low-nutrition processed foods that have been a staple of consumer diets for the last 25 years. This means the opportunity has never been greater for those who want a business that meets the wellness needs of the consumer.

Now, TriVita offers you the incredible opportunity to engage with your own weight management business. Never has our promise been more powerful, never has our unique value proposition been more engaging than today with “Drink a shake, feed a child, receive free interactive weight loss coaching.” This is all backed by our Trivita Wellness Center a medical licensed facility to support your business of weight loss for wellness. This powerful promise is beginning to resonate. And just like a farmer, when you have good seed and plant it in fertile ground, it brings forth a harvest. We are hearing wonderful weight loss stories both here in the corporate office where the excitement has never been higher for our products and from ITBOs across North America. I truly believe this is the greatest opportunity for our wellness story we have ever had the joy of sharing.

Plus, the new business-building enhancements are rolling out: the Online Wellness Store is operational with new features being added like the new Leanology videos, single serve shake packs and personal invitation cards to help you share the story and demonstrate the quality and taste of the shake. The new ways to earn bonuses and expand your business is taking a whole new look. Be sure and watch the Build Forward 2014 live stream event or the summary for exciting training and features.

The vision is for the Leanology product line to continue to expand with low calorie dense nutritional foods to help enhance the weight management program. Plus this marketing initiative will be able to reveal a transfer of food budget so as not purely an add on expense.

When I was in India as a teenager it had a profound impact on my life even to this day. There is a saying held as a parable of truth among the people. It is such a quieting and reassuring truth that says, “You have control over your work alone, never the fruit.” We do have control over our vision of the work we desire to do and how it can contribute to people’s lives, but we do not have control over the fruit. If we (you) only look at the fruit, you will never truly look at what you do or see how it fits into the purpose of your life and that of your customer. Perhaps the fruit is not there as you would desire, but if you will focus on what you do as being the correct thing to do, the fruit will follow.

The scriptures say it this way: Some may plant, some may water, but God gives the increase. When we do the right things consistently without focusing on the fruit or increase, but knowing it will come, we can live less stressful lives. You are an intelligent person. You will define this message in the many ways it can affect your life. Meditate on this powerful truth quietly each day so that you may focus on your work alone, and not on the fruit. You will find the joy of giving and the abundance of receiving from your work.

Pursue wellness with passion!


Don’t miss it! “A powerful promise, and incredible opportunity!

DSC03251Here I am being presented with the very thoughtful gift of a professional World Soccer ball by Michael Newsome. He was really moved by the children of Africa being so excited about receiving their school’s first soccer balls when Susan and I presented them as gifts. It was thrilling to see children in Africa have a pandemonium moment!!!

When I received this very thoughtful gift from Michael and the Newsome family team, I was emotionally impacted by the significance of such an insignificant piece of material. A soccer ball is not all that impressive until it becomes the object of focus by talented athletes and millions of wildly passionate fans. Then it becomes a motivational tool where billions of dollars are spent in promotion through media, advertising, merchandise and fan clubs. Men, women, boys and girls compete for the right to demonstrate their talent and to be a part of a team and to declare their wins! Players are paid millions of dollars to play for professional teams!

Insignificance becomes significant when people make something the object of their focus and passion. I believe the children of the world can become the object of our focus and passion—and we can help give them the hope and possibility of having a better life. Can you imagine when the children of the world become as much of a focus of our lives as a round ball? Like anything that becomes the object of focus and passion, someone first has to make that a focus of their passion so others can follow.

I also believe that the people who may lack the courage, willpower, or desire to pursue wellness can be inspired to pursue wellness when wellness becomes the focus of our passion and daily activities.

I believe rewards of our efforts in money and what money cannot buy can become significant when the focus of our day is to help people experience wellness, whether they have the resources they need, or, like the children of Africa, they do not. It is when talented and passionate people focus their passions on something that it becomes the object that drives success. Think about the insignificant that becomes significant like the soccer ball, football, baseball, basketball, a hamburger, a shoe, a rock (diamond)…the list goes on.

What I have observed in human behavior is that the thing that becomes the object of our focus, becomes the passion and motivational drive of our lives. The question is simply, what do we choose as the object of our focus?!


Wellness for the world is more than a slogan at TriVita. Susan and I just returned from Mozambique, Africa to visit the school-affiliated feeding programs; we started supporting the feeding programs in that war- and famine-torn country 27 years ago. When we first heard about Mozambique, it was listed at the bottom of the misery index, with the worst living conditions of any nation. I have seen the impact of long periods of malnutrition and even starvation in the faces of the children and their mothers. The dull sunken eyes, the gaunt face, the bloated belly caused by the liver’s lack of protein, the skin looking as though it’s covered by dirt and the reddish look to their hair.

But we know through the years of supporting these programs that combining balanced nutrition with education can break the chains of poverty and greatly improve quality of life. We were there to witness the results of the school feeding program, which is in hundreds of schools. We were also there to develop the future LeanForward programs in Africa and secure the long-term promise of Leanology: “When you drink a shake, a meal will be provided to a child in Africa.” The possibilities are incredible—we can truly make a difference in African children’s lives and participate in raising up a new generation with hope for a different quality of life.

As we arrived at the first school, to our amazement, standing out front was a greeting group singing “welcome to my school, welcome to my school!” We looked into their eyes and saw hope, we saw excitement and gratitude, we saw personality. Yes, these were children still living in a very rural area where little had changed in regard to lifestyle. They live in grass huts with no electricity, no running water or plumbing, but with education and nutritional support, a new generation is being raised with new opportunities and future growth potential. It was so exciting to see the possibilities and to know we could make a huge difference in the lives of so many children and their parents.

One of the most memorable experiences was meeting the administrator over the area that had the responsibility of helping place orphan children in homes during the war and famine. We helped support the building of the orphanage. He shared that even though it was one of the most difficult times in all modern history, some of the orphan children had become doctors and policemen. They had been given a chance to reach their potential.

Wellness for the world? We think it is possible. Through the efforts of many people catching the vision for wellness and drinking a Leanology shake, we can help change the life outcome of literally thousands of children in Africa. We do not have to accept the idea that the lifestyle diseases that are nearly epidemic today such as diabetes, obesity and heart disease are the norm with modern life. Neither do we have to accept the idea that the children in Africa will always live with malnutrition and in poverty. Africa is the new frontier of the world for change! We can participate and share in wellness!

At TriVita we believe there is a reciprocal reward for those who choose this way of purposeful living in sharing and inspiring wellness. And if you have read this far, most likely you are one of those special people who believe we can make a difference.

Peter and Ann Pretorious, the founders of Jam (Joint Aid Management), are believers and have seen millions of people’s lives saved through the feeding programs. They are also the distributors of Tom’s shoes. Last year they distributed over 345,000 pairs of shoes. Somebody had to believe a pair of shoes could make a difference in quality of life!

We believe daily balanced nutrition and education can break the chains of poverty for these children. This month as we launch the Leanology weight loss program with the LeanForward promise—when you drink a Leanology shake, TriVita will give a meal to a child in Africa—it is the beginning of an era of ITBO entrepreneurs making a difference in the lives of children in Africa, who are waiting for someone to believe in them and their potential.

This is certainly weight loss with a purpose even greater than oneself!

As a business opportunity, it offers purpose greater than oneself with reciprocal rewards!


Susan and I feeding the children

Susan and I feeding the children

The time between birth and death is what we call life! It can be a long life or a short life but we all get a chance at living life. Take a moment and reflect on your life. How would you characterize your life?

Here are a couple questions you might want to ask yourself: If you knew you had a short life, how would you live your life differently? If you knew you had a long life, would you live it differently than the short life plan? No doubt you had different answers for the two questions and most likely the bucket list (things you really want to do before your death) was a higher priority on the short life question.

While they are intriguing questions that give us a peephole look into our behavior and priorities, the fact is, we do not know how long our life will be. So there is another question we can ask and we can determine exactly how we would answer it and live it. Are we living a life that matters? Do you matter? To whom and what do you matter? And if you matter, then your answer to why you matter is important in the way you live life.

For me, when I had my health crisis years ago, I did not know how long I would live and I did not know the quality of life I might have, but I did know I wanted to live a life that mattered. I wanted to start a company that would be dedicated to helping people experience wellness. That was the life that mattered to me.

When we know our WHY matters, we will do in life those things that align to our why. And that brings us to the question of why wellness matters to each of us. Without wellness, we cannot effectively reach our potential of the why that matters in our life. But with wellness, we have abundant vitality and energy to do the whats of our whys!

While that may seem like a play on words, if you meditate and reflect on it, your priorities, actions and resources will begin to align to your why. So if you matter, then your why matters and wellness matters!

It is in these truths and insights you will find the value of TriVita as your wellness partner. We are committed to helping you achieve optimal wellness so you can fulfill your whys and purpose in living life.

It is our WHY that drives Susan and me…we will be boarding a plane this month for Mozambique Africa to document how we will be advancing the feeding program with LeanForward and helping those who do not have sufficient food to live healthy. Why matters!

Establish your strong WHY and what you do will begin to align to your WHY and make it come to pass in your life. In every way your WHY matters to the way you live life!


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